How to Reach UMA Buyers at Travel Exchange ’14

UMA Operators Full PassAre you curious how NTA members interact and do business with United Motorcoach Association attendees at Travel Exchange? Whether it’s at a networking event, over a bite to eat or right on the show floor, there will be plenty of opportunities to do business, socialize and reach out to motorcoach operators while in Los Angeles.

Below are a few suggestions to help get the conversation started before (or during) the Feb. 16–20, event:

  • Scout out the UMA badge: This year motorcoach operators will sport a black Sardo Bus & Coach Upholstery badge holder with a solid white insert. UMA buyers who also assist groups with planning hotels, restaurants, attractions and/or packaged tours will have a green stripe at the bottom of their badge. This is an easy way to spot a UMA buyer among the crowd.
  • Break the ice:  Mingle with new partners and catch up with old friends at this year’s Opening Ceremony and Icebreaker at Universal Studios Hollywood, sponsored by Los Angeles Tourism & Convention Board!
  • Use the Travel Exchange ’14 mobile app: Find a UMA buyer by browsing the Travel Exchange ’14 mobile app and start networking before the event. (Available for download Tuesday, Nov. 19)
  • See the sites of So Cal: Sign up for a sightseeing tour, sponsored by Los Angeles Tourism & Convention Board, or a Fam Tour, sponsored by Visit California, for an opportunity to make connections with fellow attendees while you explore what Southern California has to offer.
  • Peruse the show floor: NTA and UMA attendees have full access to walk both show floors the entire week of Travel Exchange; be prepared to carry a stack of business cards while you wander.
  • Enjoy real Broadway acts: Invite a few UMA attendees to sit at your table at the always-popular Broadway Luncheon, Monday, Feb. 17, sponsored by Group Sales Box Office – – Broadway Across America.
  • Meet for a sweet treat: New this year, an Ice Cream Social will take place during the NTA Destination Pavilion appointments, Monday, Feb. 17, from 3 to 4:30 p.m. This is a great time to showcase your destination to a potential buyer!
  • Dine out in L.A.: Choose a dine-around restaurant Monday night, Feb. 17, and Wednesday night, Feb. 19. Take advantage of this personal time by inviting a UMA attendee to join you for a bite in the bustling city.
  • Learn at an educational session (or two): NTA attendees are welcome to sit in on any UMA session and vice versa: UMA attendees are welcome to attend any NTA educational seminar. Click here for the full list of educational sessions.
  • Drink a glass of fine wine: Cleanse your palette with your favorite red or white wine and enjoy a sampling of cheeses, courtesy of Hilmar Cheese Company Visitor Center, Vista Ranch & Cellars and IHG InterContinental Hotels Group, at the Wine Reception and UMA EXPO Sneak Preview, which takes place Monday, Feb. 17, from 4:30 to 6:30 p.m.
  • Rise and Shine: Wake up at 6:15 a.m. Tuesday morning, Feb. 18, and run alongside your Travel Exchange colleagues to support Government Relations at NTA’s 5K Fun(d) Run/Walk/Sleep. You’ll have the opportunity to run around the breathtaking Silver Lake Reservoir in Los Angeles; the cost is $25 to participate; contact NTA Headquarters to sign up today!
  • Snag a coffee and a bagel: Before the day begins, strike up a casual conversation with a UMA attendee at a Grab-and-Go Continental Breakfast, Feb. 18–20 (Tuesday, Wednesday and Thursday), in the Exhibit Hall.
  • Dress your best at the annual black-tie event: Partake in some serious fun, Tuesday night, Feb. 18, at the Awards Reception, Dinner and Dance, which is followed by a popular UMA tradition that NTA delegates enjoyed for the first time in 2013: Cigars & Cordials. You can have a laid-back conversation over a cocktail and, if you like, a smoke (or two).
  • Dance the night away: Celebrate tourism and boogie at Tourism Rocks! with your peers at the Hard Rock Café Hollywood Boulevard, sponsored by the Las Vegas Convention & Visitors Authority and Hard Rock International, Wednesday night, Feb. 19, starting at 9:30 p.m.

To see which UMA buyers will attend Travel Exchange ’14, visit If you still haven’t registered for the event, what are you waiting for? Go to today and sign up.


One Response to “How to Reach UMA Buyers at Travel Exchange ’14”
Check out what others are saying...
  1. […] If you’re following our blog, you should also follow the NTA blog. They maintain a “Do Big Things” blog that offers great content for business owners in the travel industry. Most recently, the blog provided tips for NTA members to connect with UMA operators at Travel Exchange ‘14, but the advice goes both ways. Attendees from across the United States and Canada will converge at one show on February 16-20, 2014. Check out NTA’s suggestions for maximizing connectivity between NTA and UMA members on the show floor in the article “How to Reach UMA Buyers at Travel Exchange ’14.” […]

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