A $3-Million Week

An interview with Aniseh Dalju of Destination America is featured in the August 2012 issue of Courier, NTA’s official magazine. This is an excerpt from the interview:

Why she contracted more than $3 million on NTA’s convention floor last year.

“NTA was the perfect place to finalize and literally put the ink to paper and make it official, because we were face to face and we had the opportunity to sit together and go over any concerns or questions, make the final agreement and each walk away with a hard copy of the contract.”

Finalizing $3-million in business is doing a pretty big thing, but it’s more than that. It’s about doing even bigger things in the future.

“We are in this business for sustainability and for growth. We’re not in it just to do business today. It’s extremely important to be out there knowing what’s new, knowing what’s different, brainstorming with other colleagues and even friendly competition about the industry and about the future,” said Aniseh.

And that’s where the beginning of that $3 million began. It didn’t happen in one day. It happened by being out there, building business relationships.

In “How to Build Better Business Relationships,” Inc. Magazine contributing editor Darren Dahl provides these tips for building stronger business relationships:

  • Encourage honest feedback.
  • Listen more than you talk.
  • Make a routine.
  • Be honest.
  • Take notes.
  • Give more than you receive.
  • Be proactive.
  • Be real.
  • Turn blunders into opportunities.
  • Make it personal.
  • Meet face-to-face. (The power of face-to-face meetings was a running theme throughout Aniseh’s conversation with us.)

What do you do to “be out there” and build business relationships? What are you doing right now to build for the future? Please share in the comments section below!


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